Mivi
Industry
Consumer Electronics
Our Role
Mivi Brand Building Playbook
Made in India.
Mivi is India's first fully homegrown audio manufacturer, making earbuds, speakers and soundbars end to end, right here in the country. That is a story worth telling well. Our brief was to give the brand the visual weight and creative range to hold its own in a category dominated by global names.
We led with campaign DVCs that put Mivi front and centre as a brand with genuine ambition, not just a product catalogue. These were not just launch films; they were built to do real work across paid media, giving the brand a consistent and compelling presence at the top of the funnel.
Alongside this, we produced cinematic Instagram content to keep the brand alive between campaigns, platform-native in format and brand-forward in feel. And for a more premium, story-led execution, we developed 3D IP content using the Transformers universe, bringing Mivi's products