Category leaders, made impossible to ignore.

Mankind's consumer healthcare portfolio carries some of the most recognised brand names in the country. Products that sit in deeply personal, high-consideration categories and have earned real trust over decades. The challenge was not awareness. It was impact, finding ways to make category-leading brands stop people in their tracks in the physical world.

We developed precision 3D assets across multiple sub-brands, each crafted to carry the product's identity with the kind of visual quality that holds up at scale, on a billboard, in the open air. The work required a close understanding of each brand's tone and audience, translating very different briefs into a unified standard of execution.

These assets were built specifically for anamorphic billboard deployment, a format that rewards confidence and craft in equal measure. Getting it right means the product does not just appear on the screen; it feels like it exists in the space around it.

The result was a BTL campaign with genuine above-the-line presence and brand-building work that earns attention at street level and travels far further once it hits social.