Our Team

Nipun Sood

Left Brain

Nipun Sood is a creative director and filmmaker with over a decade of experience shaping brand narratives across advertising, film and modern brand building. He began his journey as an early hire at The Glitch and went on to serve as Creative Head at 22 Feet Tribal WW, with formative stints at Havas Media and DDB India. Nipun has led high-impact work for brands including McDonald’s, Royal Enfield, Uber, Levi’s, YouTube, ITC, Air India and Mankind. Known for an AI-first creative approach, he also plays a key role in building D2C brands like Mivi, Rage Coffee, Kass Skincare and Nuuk.

Mahima Bachhawat

Right Brain

Mahima Bachhawat is a senior producer and business leader known for building high-impact content operations at scale. As Category Head at Pepper Content, she built the entire video business vertical from scratch, driving growth, systems and execution across brands and formats. She has produced large, performance-driven campaigns for marquee brands including LivFast, ITC, Mankind and Hindustan Unilever. She is respected for her ability to translate brand objectives into scalable video solutions, manage complex productions and deliver consistent quality while leading teams with clarity, discipline and calm authority.